Insights

Insights

Practical notes on selling in the UK and the EU, for US brands and network marketing companies. By Natalia Keilty.

Forklift in a narrow warehouse aisle between tall shelves of boxed inventory
27 October 2026 · Natalia Keilty

Amazon UK and Amazon EU for US brands: what your seller account doesn't cover

One seller account reaches the UK and the EU. The importer, VAT and product rules behind it are still yours.

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Skincare bottles and jars of different sizes on a neutral background
22 October 2026 · Natalia Keilty

Selling cosmetics in the UK and the EU: a guide for US beauty brands

Two markets, two Responsible Persons, two notifications. What US beauty brands need before the first UK or EU order.

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Laptop showing a back-office dashboard
8 September 2026 · Natalia Keilty

Paying distributors in the UK and the EU: what changes for network marketing companies

Your field judges Europe by one thing: being paid correctly and on time. Here's what that takes.

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Two people reviewing company documents at a desk
4 August 2026 · Natalia Keilty

Do US brands need a UK or EU company? A simple decision guide

Four questions decide it. Most brands can start without one; some can't.

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Stacked cardboard shipping boxes
2 July 2026 · Natalia Keilty

The EU's €3 parcel duty: why US brands are moving stock into the UK and the EU

Shipping parcel by parcel from the US just got more expensive. Here is the math, and the point where local stock starts to win.

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Person shopping online on a laptop with a card in hand
9 June 2026 · Natalia Keilty

Selling to UK and EU shoppers: 10 things US online stores get wrong

Traffic from London and Berlin, but few orders? It is usually one of these ten things.

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Paper label applied to product packaging
14 April 2026 · Natalia Keilty

GPSR for US brands: your EU responsible person, your label and your listing

A US address on the box is no longer enough to sell in the EU. Here is what is.

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Calculator on a wooden table
10 March 2026 · Natalia Keilty

UK and EU VAT for US brands: OSS, IOSS and local registration, explained

Overseas sellers get no VAT threshold in the UK or the EU. Here is which registration you need, depending on where your stock sits.

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