UK & EU operations for US brands

Your UK and EU office, without building one

We set up and run your business in the UK and the EU: the local entity, a director, your bank account, accounting and tax, compliance, logistics, customer support and marketing. One partner, one contract, one monthly invoice.

15 years running UK and EU operations for US consumer brands, retailers and network marketing companies.

One partner covers
  • Entity, director and company secretary
  • Business bank account
  • Accounting, VAT and payroll
  • Legal and product compliance
  • Import, 3PL and logistics
  • Multilingual customer support
  • Growth marketing
From $5,000 / month · live in 3 to 8 weeks
15 years
in UK and EU operations
25+
US brands launched or run in the UK and the EU
Up to 200
support agents, scaled to each client
12 years
our longest client relationship
150+
food supplements registered
Trusted by US brands for years, not months

Built for US brands that sell in the UK and the EU, or are about to

Consumer brands and retailers

From growing online stores to established retail brands: sell to UK and EU customers legally and smoothly, with compliance, VAT, a European warehouse, multilingual support and marketing that works for local buyers.

UK & EU Launch plan

Network marketing and direct selling

Launch or restructure your UK and EU markets: local entity, VAT, commission payouts to your independent distributors, starter kits, customer support and fulfillment.

Network marketing & direct selling

Brands already in the UK or the EU

Paying several providers who don't talk to each other? Move your entity, accounting, logistics and support to one partner, with a reduced setup fee for companies switching from another provider.

Talk to us about switching

One partner instead of many

Most US companies run the UK and the EU through a patchwork: a formation agent, an accountant, a lawyer, a bank, a 3PL, a call center, an agency. Nobody owns the whole picture. We do.

Explore Your European Office
Entity & director
UK or EU company set-up or takeover, registered address, a local director, company secretary, statutory filings
Bank account
We open your business bank account, one of the hardest steps for non-resident companies. We've opened one for every client we've onboarded
Accounting & tax
Bookkeeping, VAT registration and returns, payroll, annual accounts, payments and invoicing
Legal & compliance
Contracts, product registration, UK Responsible Person and EU GPSR representation
Logistics
Import and customs, EORI, inventory, management of UK and EU 3PL warehouses
Customer support
Multilingual team in English, German, French, Italian and Spanish, plus Dutch, Polish, Portuguese, Nordic and other European languages in about two weeks
Growth marketing
We adapt your marketing to UK and EU buyers: strategy, implementation and ongoing management, then the website, ads, email and SEO
One point of contact
One person who knows your business and answers for all of the above

Live in the UK and the EU in 3 to 8 weeks

01 · Plan

A 20-minute call. If you need more detail, a Market Entry Blueprint: structure, VAT, compliance, logistics and a 90-day launch plan in 2 to 3 weeks.

02 · Set up

We form or take over your entity, open your bank account, register for VAT and EORI, register your products, connect a 3PL and launch your support team.

03 · Run

We operate your UK and EU business month to month. One invoice, one monthly report, a quarterly review, and your team stays focused on the US.

Why US brands choose a specialist

A person, not a ticket queue

You get a reply within one business day from someone who knows your company. No chatbots, no rotating account managers.

A boutique partner, not a corporate machine

Big enough to run your whole UK and EU business. Small enough that our Managing Director knows your company, your products and your field by name.

15 years with consumer brands and network marketing

We work with retailers and DTC brands of every size, and we know network marketing inside out: compensation plans, commission payouts, starter kits and field support.

Prices you can see

We publish our starting prices, so you know if we are a fit before the first call.

The UK and the EU under one roof

One team for both markets, so your company, VAT, stock and support aren't split between providers.

"Network marketing companies must focus on people. Companies that supply them must focus on delivering the promises that make you stand out."

Sean Keilty, Founder
Terréa home care product range
Our own brand

We don't just advise. We run our own brand on the same infrastructure

Terréa is our own UK luxury home care brand, made in the UK. From idea to 20+ UK stores in 18 months: brand strategy, product and production, compliance, website, social media, marketplaces, logistics, accounting and VAT.

Every service we offer clients, we use ourselves every day.

See the Terréa case study

Clear pricing from day one

Starting prices. Your proposal depends on markets, volume and scope.

Your European Office
$5,000 / month

Full UK or EU operations, run for you

UK & EU Launch
$1,490 / month

Compliance, a dedicated support agent and 3PL set-up in one plan

Customer Support
$1,500 / agent / mo

Dedicated, managed agents

Compliance
$399 / year

EU GPSR Representative. Cosmetics UK & EU from $149 / month

Logistics at the 3PL's own rates, no markup. See full pricing

Natalia Sopina, Managing Director of Atlantic Link
Meet your partner

Natalia Sopina, Managing Director

Natalia has led Atlantic Link's client operations across the UK and the EU for 15 years. She personally onboards every new client and remains your single point of contact, from the first call to month-to-month operations.

"Most providers will sell you one piece of Europe. We take responsibility for the whole of it: your company, your bank account, your products, your customers. I onboard every client myself, and I'm still your contact long after setup."

Book a call with Natalia

Questions US companies ask us

Do we need our own UK or EU company?

Not always. Some brands can sell through a Responsible Person and a 3PL. Others, especially network marketing companies paying commissions to local distributors, need a local entity. We'll tell you which on the first call.

Can you open a bank account for our UK or EU company?

Yes. We manage the whole application with the bank, and we've opened an account for every client we've onboarded. Final approval always sits with the bank, so we prepare your file to the bank's standard from day one.

How long does setup take?

Usually 3 to 8 weeks, depending on the country, the bank and how many products need registration.

Do you work only with network marketing companies?

No. We work with US consumer brands and retailers of every size, from growing online stores to established companies. Network marketing is where we have the deepest experience.

We already have a UK or EU entity. Can we switch?

Yes, it's one of the most common reasons companies come to us. Switching clients pay a reduced setup fee of $2,500.

Let's map out your UK and EU business

Twenty minutes, no sales deck. Tell us where you sell today and where you want to be, and we'll tell you what it takes.

Book a 20-minute call

or email natalia@atlantic-link.consulting

ATLANTIC LINK

Your UK and EU office for US brands.

London

42-44 Bishopsgate, London EC2N 4AH, United Kingdom

Tallinn

Narva mnt 5, 10117 Tallinn, Estonia

Talk to us

+44 7957 393061 (WhatsApp)
natalia@atlantic-link.consulting

Atlantic Link Consulting Ltd is registered in England and Wales, company number 11387397. Registered office: 88 Heydon Road, Brierley Hill, DY5 4LR, United Kingdom. VAT GB324979662. © 2026 Atlantic Link Consulting Ltd.