Timeline
Spring 2025
Market analysis and the idea, then brand and marketing strategy
Summer 2025
Production in the UK
October 2025
Market launch, online store and paid advertising
Next
Amazon UK and Faire, alongside distributors and retailers
Today
Stocked in 20+ independent stores across the UK and in talks with exclusive retail chains
What we did, step by step
01
Strategy and positioning: Market research, audience, brand platform, pricing.
02
Product and production: Formulas, suppliers, packaging and production in the UK.
03
Compliance: Product safety documents, labels, Responsible Person, safety data sheets.
04
Company and finance: UK entity, VAT, accounting, payments.
05
Website and content: Online store, photography, video campaigns, journal.
06
Marketplaces and wholesale: Amazon UK, Faire, independent retailers and distributors in the UK and the EU.
07
Logistics: UK warehouse, fulfillment, marketplace logistics.
08
Marketing: Social media, email, paid ads.
09
Customer care: Service and returns.