UK & EU operations and growth for US brands

Your UK and EU business, launched, run and grown for you

We set up and run your business in the UK and the EU, and adapt your marketing so it sells there. Company, bank account, tax, compliance, logistics, customer support and growth marketing: one partner, one contract, one monthly invoice.

15 years running UK and EU operations for US consumer brands, retailers and network marketing companies.

Your European Office + Growth

One partner covers:

  • Entity, director and company secretary (with our licensed partners)
  • Business bank account and payments
  • Accounting, VAT and payroll
  • Legal and product compliance
  • Import, 3PL and logistics
  • Multilingual customer support
  • Growth marketing: store, ads, email and SEO adapted to UK and EU buyers

We run your UK or EU business and grow it. Live in 3 to 8 weeks.

See what's included →

Where are you starting from?

I sell online or in retail

You want UK and EU customers and local stock without building a team. Start with one market: six months, then decide.

From $5,000 / month

Your European Office

I want my marketing to work in the UK and the EU

Your store, prices, claims and ads adapted to local buyers and local rules, then managed every month.

From $850 / channel / month

Growth Marketing

I run a network marketing company

A company, VAT, commission payouts and support your field can rely on.

From $6,000 / month per market

Network marketing

We're already in the UK or the EU

Too many providers, too many invoices. Send us three invoices, we'll show you one partner.

Free, in 48 hours

Get a free switch audit
15 years
in UK and EU operations
25+
US brands launched or run in the UK and the EU
Up to 200
support agents, scaled to each client
12 years
our longest client relationship
150+
food supplements registered
100+
cosmetic products registered

Trusted by US brands for years, not months

One partner instead of many

Most US companies run the UK and the EU through a patchwork: a formation agent, an accountant, a lawyer, a bank, a 3PL, a call center, an agency. Nobody owns the whole picture. We do.

Entity & director
UK or EU company set-up or takeover, registered address, a local director and company secretary through our licensed corporate services partners, statutory filings
Bank account
We open your business bank account, one of the hardest steps for non-resident companies. We've opened one for every client we've onboarded
Accounting & tax
Bookkeeping, VAT registration and returns, payroll, annual accounts, payments and invoicing
Legal & compliance
Contracts, product registration, UK Responsible Person and EU GPSR representation, with our licensed partners
Logistics
Import and customs in your company's name, EORI, inventory, management of UK and EU 3PL warehouses
Customer support
Multilingual team in English, German, French, Italian and Spanish, plus Dutch, Polish, Portuguese, Nordic and other European languages
Growth marketing
Marketing that's legal to run in the UK and the EU. We adapt your store, prices, product claims and ads to local buyers and local rules, then manage Google, Meta, TikTok, email and SMS, SEO and marketplaces
One point of contact
One person who knows your business and answers for all of the above, within one business day

For retail and online brands

Test the UK first

Not ready to commit to Europe? Start with one market. Your European Office in the UK for six months: company, bank account, VAT, stock, support and, if you add Growth, marketing. In month five we review the numbers together and decide: scale to the EU, stay as you are, or step out with an orderly handover.

Book a 30-minute call

Why local stock is winning

  • Since July 2026 the EU charges a €3 customs duty per item on parcels under €150 from outside the EU
  • The UK is ending its £135 low-value relief
  • Local stock means delivery in days, simple returns and no surprise charges at the door
  • Retailers and marketplaces expect a local supplier with local stock

Read: what the €3 parcel duty means for US brands

Live in the UK and the EU in 3 to 8 weeks

If your company, VAT and warehouse aren't live within 8 weeks for reasons on our side, your first month is free.

01 · Plan

A 30-minute call. If you need more detail, a Market Entry Blueprint: structure, VAT, compliance, logistics and a 90-day launch plan in 2 to 3 weeks.

02 · Set up

We form or take over your entity, open your bank account, register for VAT and EORI, register your products, connect a 3PL, launch your support team and localize your store.

03 · Run and grow

We operate your UK and EU business month to month and, with Growth, run your marketing. One invoice, one monthly report, a quarterly review, and your team stays focused on the US.

Why US brands choose a specialist

A person, not a ticket queue

You get a reply within one business day from someone who knows your company. No chatbots, no rotating account managers.

Operations and marketing under one roof

Agencies know ads but not product rules. Compliance firms know rules but don't sell. We do both.

15 years with consumer brands and network marketing

Retail and DTC brands of every size, and network marketing inside out: compensation plans, commission payouts and field support.

Prices you can see

We publish our prices, so you know if we are a fit before the first call.

The UK and the EU under one roof

One team for both markets, so your company, VAT, stock and support aren't split between providers.

"Network marketing companies must focus on people. Companies that supply them must focus on delivering the promises that make you stand out."

Sean Keilty, Founder

Terréa home care product range

Our own brand

We don't just advise. We run our own brand on the same infrastructure

Terréa is our own UK luxury home care brand, made in the UK. From idea to 20+ UK stores in 18 months: brand strategy, product and production, compliance, website, social media, marketplaces, logistics, accounting and VAT.

Every service we offer clients, we use ourselves every day.

Clear pricing from day one

Starting prices. Your proposal depends on markets, volume and scope.

Your European Office · Recommended

From $5,000 / monthper market

We run your UK or EU business for you

European Office + Growth

$7,500 / monthper market

We run it and grow it: operations plus Google, Meta, TikTok, email, SEO and marketplaces

UK & EU Launch · Starter

From $1,390 / month

Self-managed: we set it up, you run it

Compliance

From $399 / year

EU GPSR Representative and cosmetics Responsible Person

Test the UK first: one market, six months, then decide.
See full pricing
Natalia Sopina, Managing Director of Atlantic Link

Meet your partner

Natalia Sopina, Managing Director

Natalia has led Atlantic Link's client operations across the UK and the EU for 15 years. She personally onboards every new client and remains your single point of contact, from the first call to month-to-month operations.

"Most providers will sell you one piece of Europe. We take responsibility for the whole of it: your company, your bank account, your products, your customers. I onboard every client myself, and I'm still your contact long after setup."

Book a call with Natalia

Questions US companies ask us

Do we need our own UK or EU company?

If you want stock in a UK or EU warehouse, yes in practice. Without a local company, imports must go through a customs agent acting as your indirect representative, who shares liability for duties, and few agents accept that. Your own company is the clean route: you own your goods, your VAT number and your customs records. If you ship to customers from the US, you don't need one, but you still need product compliance and VAT registration. Network marketing companies paying commissions locally usually need a local entity too. We'll tell you which applies on the first call.

What's the difference between UK & EU Launch and Your European Office?

With Launch, we set things up and you run your UK or EU business: bank, imports, warehouse and marketing are yours to manage. With Your European Office, we run it for you: director, bank, payments, VAT, imports, warehouse, support team and reporting.

Can you adapt our marketing for the UK and the EU?

Yes. We localize your store and pricing, review product claims against UK and EU rules, and manage Google, Meta, TikTok, email and SMS, SEO and marketplaces such as Amazon, TikTok Shop, Zalando and bol. Start with a free UK & EU Store Check.

Can you open a bank account for our UK or EU company?

Yes. We manage the whole application with the bank, and we've opened an account for every client we've onboarded. Final approval always sits with the bank, so we prepare your file to the bank's standard from day one.

How long does setup take?

Usually 3 to 8 weeks, depending on the country, the bank and how many products need registration. If we're late for reasons on our side, your first month is free.

We already have a UK or EU entity. Can we switch?

Yes, it's one of the most common reasons companies come to us. Setup is $2,500 when you switch, and we work alongside your current provider for 30 days at no extra cost, so nothing falls through the gaps. Start with a free switch audit.

Let's map out your UK and EU business

Thirty minutes with Natalia Sopina, Managing Director. No sales deck. Tell us where you sell today and where you want to be, and we'll tell you what it takes.

or email natalia@atlantic-link.consulting

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