UK & EU Launch · Starter, self-managed

Start selling in the UK and the EU without opening an office

We set it up, you run it. One monthly plan for what you need to sell legally and look after customers: product compliance, a dedicated support agent and, if you hold stock locally, a warehouse connection and your own local company.

From $1,390 / month · one-time launch fee $1,500

Two ways to launch. Pick the one that fits how you ship.

Ship from the US

For brands sending orders to UK and EU customers from a US warehouse.

  • Product compliance: Cosmetics Responsible Person for the UK and the EU, with notifications for up to 10 products, or EU GPSR Representative for other consumer products
  • One dedicated, managed support agent (Essential): email and chat in English, in your helpdesk
  • Natalia Sopina, Managing Director, as your contact. Reply within one business day
  • No local company needed
$1,490 / month

for cosmetics · $1,390 / month for other consumer products

Selling directly to UK consumers from the US means registering for UK VAT and charging it at checkout for orders up to £135. For EU orders under €150, VAT is collected at checkout through IOSS via an EU intermediary, and a €3 customs duty applies per item. We map this with you.

Stock in the UK or the EU

Faster delivery, fewer returns

For brands that want local stock, faster delivery and simpler returns.

  • Everything in "Ship from the US"
  • We select a UK or EU 3PL warehouse and connect it to your store. You manage the warehouse from there. Warehouse at its own rates, no markup
  • Your local company: formation, registered address, bookkeeping and annual filings, without a director. $1,500 setup + $450 / month per market
  • VAT registration and returns in-house: UK from $95 / month, EU from $120 / month per country
From $1,840 / month

for other consumer products · from $1,940 / month for cosmetics, plus VAT

What's not included

Launch gives you the essentials and leaves the running of the business with you. Not included: a local director, bank account and payments, import and customs management, ongoing warehouse management, contracts, payroll and marketing.

Want us to run it all? See Your European Office

Terms

Billed monthly in advance. 6-month minimum term, then month to month with 30 days' notice. Launch fee $1,500, non-refundable, credited to European Office setup if you upgrade within 12 months. Work outside the plan is quoted in advance at $120 per hour.

Why more US brands are moving stock into the UK and the EU

Since 1 July 2026, the EU charges a fixed €3 customs duty per item on parcels under €150 that arrive from outside the EU. The UK is ending its £135 low-value relief in October 2028. Shipping parcel by parcel from the US is getting more expensive. Local stock means no duty surprises for customers, faster delivery and simpler returns.

Read the full analysis

Who it's for

Online stores and retail brands of any size that sell, or want to sell, physical products to UK and EU customers, from your own website, Amazon or retail partners.

Grow when you're ready

Add languages, more agents, growth marketing or a full European Office when sales justify it. Your launch fee counts toward European Office setup if you upgrade within 12 months.

Questions

My products aren't cosmetics. Is this still for me?

Yes. For other consumer products the plan includes our EU GPSR Representative service instead of the cosmetics Responsible Person, at $1,390 / month.

Do I need a UK or EU company to start?

Not if you ship from the US. If you want stock in a UK or EU warehouse, yes in practice: without a local company, imports need a customs agent acting as your indirect representative, and few accept the shared liability. We set the company up for you.

What about VAT?

If you hold stock in the UK or the EU, you register for VAT there, and our in-house team handles registration and returns. If you ship from the US, you register for UK VAT and charge it at checkout on UK orders up to £135, and collect EU VAT at checkout through IOSS via an EU intermediary. Our team handles UK VAT registration and returns. For EU companies we run for you, we also handle OSS and IOSS.

Can you help with marketing too?

Yes, as an add-on: Growth Marketing from $850 per channel per month. Start with a free UK & EU Store Check.

Ready to sell in the UK and the EU?

Thirty minutes with Natalia Sopina, Managing Director. No sales deck.

or email natalia@atlantic-link.consulting

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