Case study

From idea to shelf: how we built our own UK brand

Terréa is our own UK luxury home care brand. We built it on the same infrastructure we offer clients, so every process we sell, we've tested on ourselves, including the marketing.

Terréa home care range
Made in the UK
18
products
20+
UK stores
18 months
from idea to shelf

Own online store, Amazon UK, Faire, independent retailers and distributors

Timeline

From the first idea to 20+ UK stores in 18 months.

Spring 2025

Market analysis and the idea, then brand and marketing strategy

Summer 2025

Production in the UK

October 2025

Market launch, online store and paid advertising

Next

Amazon UK and Faire, alongside distributors and retailers

Today

Stocked in 20+ independent stores across the UK and in talks with exclusive retail chains

What we did, step by step

Nine steps from an idea to a brand on UK shelves. Every one of them is a service we now run for clients.

01Strategy and positioning
Market research, audience, brand platform, pricing.
02Product and production
Formulas, suppliers, packaging and production in the UK.
03Compliance
Product safety documents, labels, Responsible Person, safety data sheets.
04Company and finance
UK entity, VAT, accounting, payments.
05Website and content
Online store, photography, video campaigns, journal.
06Marketplaces and wholesale
Amazon UK, Faire, independent retailers and distributors in the UK and the EU.
07Logistics
UK warehouse, fulfillment, marketplace logistics.
08Marketing
Social media, email, paid ads.
09Customer care
Service and returns.

What this means for you

Every one of these steps is a service we offer. When we plan your UK and EU launch, we're not guessing. We've done it with our own money.

See Terréa for yourself: terrea.co.uk · Instagram @terrea.home.care

Let's map out your UK and EU business

Thirty minutes with Natalia Sopina, Managing Director. No sales deck. Tell us where you sell today and where you want to be, and we'll tell you what it takes.

or email natalia@atlantic-link.consulting

Cookies
We use essential cookies to run this site. With your permission, we'd also like to use analytics and advertising cookies to understand how the site is used and measure our ads. Cookie Policy
Cookies
Cookie settings
Choose which cookies you allow. You can change your choice at any time via Cookie settings at the bottom of every page.
Essential cookies
Always on. Needed for the site to work and to remember your choice.
Analytics cookies
Disabled
Help us see which pages are useful (Google Analytics).
Advertising cookies
Disabled
Measure our ads (Meta).